Rob has been in Asia since the 1980s where he has had extensive experience in the advertising world as a finance director. Rob joined the Group in early 2007 to become its Chief Operating Officer. Rob originates from New Zealand and has a strong finance and systems background. His current responsibilities at ALL encompass business development, strategic planning and the implementation of policies, procedures and controls that ensure operations and growth are managed to meet the Group’s corporate and commercial objectives.
Rob first worked as an accountant for Newland Motors, a subsidiary of Ford Motors, before entering the world of advertising when he joined Adventure Advertising from 1985 to 1989 as its accountant and company secretary. In 1989, he moved to Tokyo and joined Leo Burnett – Kyodo Co. Ltd. as its assistant finance director, where he stayed until 1998. After a brief stint as a consultant for Leo Burnett Asia Pacific, he relocated to Singapore where he was employed by Leo Burnett as finance director of its three
business units in Singapore – Leo Burnett, Starcom and Arc Worldwide.