At present, the Group’s online P2P gaming business principally consists of poker, although Asian P2P games have recently been launched (such as Mahjong, Cho-Da-Di, Do-Di-Zhu and 13 Card Poker). These Asian games are all currently offered by the ALL Group via its website www.lfc888.com. The Group also controls several other websites, including www.asiangames.com and www.asian-games.com, which the Directors intend to use as gaming portals for both “play for fun/points” and “play for money” products.

The ALL Group currently operates ‘DafaPoker’ and ‘TilaPoker’, which are part of the iPoker network. This network allows the Group’s players to play against other players within the broader poker network, increasing the pool of players available at any particular time (referred to in the industry as player “liquidity”). The Directors believe this to be a key marketing advantage for an online poker operator such as the Group. Key services and features on the iPoker network include:

  • centralised table and tournament management;
  • a choice of tournament types;
  • reserved tables for private games with friends; and
  • satellite tournaments for land-based events and special     weekly/monthly tournaments.

In addition, the iPoker network provides the Group with a level of protection against the threat of player collusion. The network aims to ensure a fair and secure playing environment, as far as reasonably possible, to support a successful and reputable poker gambling operation.

The ALL Group’s revenue from P2P games comprises the rake from ring games and the entry fees that it charges players for participation in poker tournaments. There has been compound monthly growth in the Group’s average daily rake of over 20 per cent. in the last 12 months.

Along with the revenue generating poker sites described above, ALL also offers certain “play money” games, where players can participate in games for free, giving players an opportunity to learn and become acquainted with the games before playing for real money.