The Group operates a number of online casinos including, ‘Megasport Casino’, ‘Dafa888’, ‘Asian Casino’, ‘Zipang Casino’ and ‘Tila Casino’. These casinos have a mostly Asian user base and utilise Playtech’s software platform. They are licensed in the Philippines, Curacao or Alderney. The ALL Group’s casino product has been designed and localised to attract and retain players in order to maximise profit potential. The suite of casino products offers over 100 games, including:

  • classic table and card games;
  • multi-line and multi-spin slots;
  • video poker and keno;
  • progressive bonus-stage jackpot games;
  • integrated live videostream casino games; and
  • games designed specifically for the Asian market, such as     Solo, Mahjong and Pachinko.

Revenue is based on the value of bets placed by customers less amounts won by customers and less bonuses given to players. Revenue from the Group’s online casinos has grown significantly and is currently in excess of $6.0 million per month. In addition to its own brands, the Group generates revenue by providing “white labels” or “skins” to a limited number of third party marketing partners, in exchange for a revenue sharing arrangement. Typically, the Group provides operators of skins with access to the relevant gaming system, certain customer services, payment processing, IT support and management reports, with the operator, at its own cost, providing its own ‘front end’ websites and marketing arrangements. All gaming takes place on the ALL Group’s systems, which enables customers 17 of the Group, including those referred by the skins’ operators, to play on a common platform and access the same games and common progressive jackpots. Revenue generated from the Group’s online casino activities constituted approximately 78 per cent. of the Group’s total revenues in 2006.

As well as the revenue generating casino sites described above, the Group also offers certain “play money” games, where players can participate in games for free, allowing players an opportunity to learn and become acquainted with the casino games before playing for real money.