Since inception, the Group has used its network of contacts with operators and regulators to provide an advisory service to investors and operators seeking to gain exposure to the gambling industry in the Region. It also provides consultancy services assisting companies as they prepare for flotation on a public market and publishes seven branded global and Asian gambling indices related to the quoted gambling sector.

The ALL Group has advised on a variety of transactions, including pre-IPO and public deals. In certain circumstances, the Group has made direct investments in the sector, typically in private companies with management occasionally taking board positions in the investee companies.